By Faye Woods
In this booklet, Faye Woods explores the raucous, cheeky, intimate voice of British adolescence tv. this can be the 1st learn of an entire tv process concentrating on adolescents and twenty somethings, chronicling a interval of important commercial switch within the early twenty first century. British early life Television bargains a photograph of the complexities of up to date tv from a British viewpoint — youth-focused programming that blossomed within the advertisement enlargement of the electronic period, but indelibly formed by way of public carrier broadcasting, and now discovering its toes on proliferating systems. contemplating BBC 3, My Mad fats Diary, The Inbetweeners, Our War and Made in Chelsea, among others; Woods identifies a tv that's defiantly British, but additionally has a posh transatlantic courting with US teenager television. This ebook creates an area for British voices in an instructional and cultural panorama ruled by means of the yankee teenager.
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Additional info for British Youth Television: Transnational Teens, Industry, Genre
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London: Routledge. No author. 2014. ‘Generation Y Takeover: The Issues That Matter to Us and Why’. The Guardian, 14 March. com/lifeandstyle/2014/mar/14/ generation-y-takeover-guardian-digital-journalists (accessed 19 May 2016). MADE IN BRITAIN: MAPPING BRITISH YOUTH TELEVISION 25 ———. 2015. ’ Broadcast, 24 June. uk/ home/broadcast-awards/broadcast-digital-awards/best-social-media-anddigital-marketing-campaign-hollyoaks-snapchat-who-killed-fraser/5089672. article (accessed 19 May 2016). Ofcom. 2015.
E4 drew on T4’s brand identity and mode of address to attract the 16–34-year-old demographic, with T4 playing a key role anchoring the early years of E4 in a daily branded 4–8pm slot. However, the rise of digital television ultimately led to the cancellation of T4 as the digital youth channel syphoned the audiences and identity of the strand (Rowley 2012). 6 Thus, the ‘premium youth profile’ 36 F. WOODS (Price 2011) of ITV2 serves purely to attract advertising revenue targeting the coveted demographic.