By Robin Williams, John Tollett, Dave Rohr
Study layout thought and sensible information from the award-winning author/design workforce, Robin Williams and John Tollett!Robin Williams brought layout and typographic ideas to legions of readers along with her best-selling Non-Designer's booklet sequence. Now she and designer/co-author John Tollett take you to the following point of inventive layout with sensible suggestion and classes in composition, visible impression, and layout demanding situations. awarded in Robin and John's signature stylewriting that's so crystal transparent, it really is available to completely anyoneand illustrated with 1000s of full-color layout examples, the information during this booklet take on layout conception, visible puns, and structure and snap shots recommendations for real-world initiatives. constructing designers will savor the authors' innovative method and well-chosen examples.Discover sensible and powerful layout ideas and conceptsand find out how to observe them to nearly any project.Learn why a few designs are attention-getting and others are not.Learn tips on how to decide upon simply definitely the right lookcorporate or informal, vintage or trendyfor particular kinds of initiatives, resembling enterprise playing cards, letterhead and envelopes, newsletters and brochures, emblems, ads, and more.Test your layout acumen by way of evaluating before-and-after examples.Find a wealth of idea in your personal layout projects.Gain perception into the layout method through learning the paintings of visitor designers, who provide their own statement and insights.